The work of the Miami based artist collective and the artist/designer Jonathan Gonzalez, Guccivuitton, the 2015 museum exhibition at the Institute of Contemporary Art, Miami.

Within ICA Miami’s Atrium Gallery, the artists created a four-story salesroom with customized storage racks, designed by Jonathan Gonzalez and Office GA. These racks served the primary aesthetic feature of the installation and spoke to the artists’ ongoing interest in equalizing fine art, folk art, and design. Within the racks, unsold works were hung and arranged by scale and medium to emphasize their commodity status, and to suggest questions of value inherent to a gallery or museum. Works were available until sold, and any visitor could additionally function as a dealer, selling inventory to a collector. The custom installation includes unique lighting, display, furniture and branding.